Keyword Research – What It Is and How to Get Started
If you’re an entrepreneur, freelancer or run a small local business, and you want to be found online, you need to understand the words people use to search for services like yours. Keyword research – what it is and how to do it – is a question worth asking right from the start, because it helps you identify exactly how your potential customers will find you.
In this article, we’ll explain what keyword research is, why it’s especially important for small businesses and entrepreneurs, and how to get started step by step. We’ll also share practical tools and tips to help you take immediate action.
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